Every successful social movement goes through 8 stages, each stage with different features and each important for different reasons in the action journey. Join us to learn how we can apply this framework & lessons learned to the fight for water security & justice. RSVP below!
In this webinar, WWW Campaign Director Mike Balkwill will...
Describe Moyer’s Movement Action Plan - 8 Stages of Successful Social Movements
Give examples from the water justice movement in Ontario
Answer participant questions
Suggest ways that participants can apply insights from the Movement Action Plan to increase effectiveness of local campaigns
Resources
Without Struggle: Stages in the Environmental Movement, A short summary article by Dan Mossip-Balkwill
Here is a link to the original long form article by Bill Moyer from 1987 which includes the antinuclear energy movement as a case example
In 2001, Bill Moyer co-authored Doing Democracy: The MAP model for Organizing Social Movements a book version of the Movement Action Plan with expanded case examples focused on the US Civil Rights Movement, the LGBTQ movement, and the Globalization Movement.
Background
Mike Balkwill works as Campaign Director with the Wellington Water Watchers. Since 2016, Mike has been the architect of WWW's Say No to Nestlé campaign in Ontario. Mike Balkwill also coordinates the People’s Water Campaign in Ontario and is the co-author, with Rob Fairley of the Campaign Planning Handbook (Free download here).
WWW currently provides strategy and campaign support to:
a number of communities fighting aggregate applications in Ontario
Protect Our Waterways who oppose the proposal for a nuclear waste dump in the municipality of South Bruce
Climate justice initiatives in Guelph, Ontario
Clean Water Now! who are fighting for improved municipal water quality in Tottenham, Ontario
Source: https://wellingtonwaterwatchers.nationbuilder.com/the_movement_action_plan?utm_campaign=map&utm_medium=email&utm_source=wellingtonwaterwatchers