Waking the Frog Book Launch

Thursday, April 3, 2014 - 6:00pm to 8:00pm

MaRS Discovery District (Auditorium) 101 College Street

It is clear to anyone who counts carbon levels and reads the business pages that — despite good intentions — our global economy is on a collision course with extreme climate change. Even the highly conservative International Energy Agency recently confirmed business-as-usual gets us to nearly 6° C of warming this century. Yet we remain paralyzed. Why?

Join author Tom Rand at MaRS Discovery District for the launch of his new book, Waking the Frog: Solutions for Our Climate Change Paralysis. Tom will speak about the underlying reasons that keep us from acting with effort to solve the climate change problem, from the psychology of denial to a deep and inherent conservatism in the business community. A hard-hitting blend of psychology, economics, finance and technology. The talk will be followed by a book signing by the author.

Free Registration at EventBrite