Video - Story Wars: Narratives On Carbon Pollution

In the summer of 2012, Climate One convened three experts in human behavior, environment, and narrative storytelling. Recorded at the Commonwealth Club in San Francisco, host Greg Dalton speaks with Dr. Carrie Armel, Jon Else, and Jonah Sachs on why crafting a compelling narrative is much more effective than sheer facts in communicating and motivating people on the reality of climate change.

Story Wars: Narratives On Carbon Pollution from Climate One on FORA.tv

An important article on Why We Need a New Climate Change Narrative can be read at http://globalwarmingisreal.com/2014/02/24/need-new-climate-change-narrat...